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Product Marketing Manager

Posted On: 23rd March 2018

We are looking for a highly motivated individual with exceptional written and verbal communication skills and strong commercial instincts.  The ability to communicate and build relationships with multiple stakeholders across the business and with external partners is essential for the role.

Key Responsibilities

  • Develop and implement acquisition and retention strategies for the brand
  • Develop community building and upgrade strategies for the brand
  • Manage overall proposition including product design and distribution (through Sales and direct)
  • Deliver creative brand identity and product market awareness
  • Gather continuous intelligence on each product’s performance, competitors and customer attitudes, proposing appropriate actions as the market environment for your product changes
  • Manage development, production and distribution of promotional material to support sales and marketing programs
  • Manage the website content relating to the product group
  • Developing  press releases and be active in public relations relating to the product group

Skills and Experience

  • Strong experience within a B2B marketing environment
  • Brand ownership
  • Proven track record of delivering successful marketing campaigns with demonstrable ROI
  • Experience of working closely with sales teams to drive brand / product performance
  • Experienced of the full marketing mix